1. Overview
This project represents a complete creative direction and brand development process for OWL HOURS a zero sugar, high protein snack bar designed for the ones who are still up when the rest of the world is asleep. The goal was to build a strong visual identity and packaging system that reflects the brand's nocturnal personality, connects with a health-conscious late-night audience, and stands out boldly in a crowded functional snack market.
Every element from the midnight color palette and owl illustration to the typography, ingredient callouts, and bar wrapper layout — was crafted to create a unified, memorable brand experience that feels as good to hold as it does to eat.
Cold Brew Crunch
2 shots Cold Brew Extract
4 tbsp Cacao Nibs
3 tbsp Coconut Cream
6 pieces Almonds
Owl Hours Protein Bar
This zero sugar protein bar is built for the ones who come alive after dark.
Available in three flavors, it combines the bold taste of cold brew coffee, rich cacao, and
creamy coconut.
Perfect as a late night snack, a pre-workout fuel, or your 2am creative companion.